Psychology In Advertising
Laura Swinton | shots 130: September 2011This content is only available to subscribers of shots.
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Subscribe nowThe great divide between creatives and whitecoats is narrowing as new advances in neuroscience are attracting clients to ‘the science bit’ like bees are attracted to pollen. But what does the neuroscience of advertising have in store for those on the creative front line? Laura Swinton scans the latest brainwaves
It’s up there with art versus science, Richard Dawkins versus the Pope, Man United versus Everyone Else… when it comes to enduring rivalries, you
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