Advertising on the Couch

shots 130: September 2011

In the name of colourThis article was added to your FOLDER NAME successfully.

This content is only available to subscribers of shots.

Subscribe now to enjoy the benefits, including:

  • Unlimited access to all video and articles
  • Access to creative connections for all content
  • Ability to save to My shots
  • Full access to Directory content

Log in below if you are already a subscriber to shots, or subscribe now for unrestricted access.

Subscribe now

Subscribe today for instant access to all content on shots.net.

You will also receive the shots magazine and DVD.

Log in

Forgotten password?

The new issue of shots, issue 130, sees us tackling the sometimes thorny issue of the relationship between psychology and advertising. In this excerpt from the main feature Rory Sutherland, IPA president and vice-president of Ogilvy Group UK, talks about ‘satisficing’ punters and nervy creatives getting beaten up by bad science.

 

Where does psychology fit within advertising?

If you look at the ‘golden age’ of advertising in the United States, the three giants – Bernbach, Ogilvy

  • Back to results

    • Related articles

    Psychology In Advertising

    Psychology In Advertising

    What does the neuroscience of advertising have in store for those on the creative front line?

    Tomorrow’s world today

    Tomorrow’s world today

    Mind Lab’s Dr David Lewis, neuromarketing pioneer, on how it all began and where it’s going

    Creative Connections

    • Vice President Ogilvy Group UK

      •