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Charity Advertising: Making an Appeal

How shock tactics and bitter truths can win over hearts, minds and cash for the charity sector, by Isobel Roberts.

Mobile Advertising: Have Cell, Will Sell

With over a billion smartphone users how can marketers engage consumers without invading personal devices?

Gamification: Real-Life Gamification

Molly Kittle, VP of digital strategy at Bunchball, shares her thoughts on the future of gamification.

Gamification: Staying Ahead Of The Game

Ben Jones, European head of tech at AKQA, discusses Nike Training Club, a popular sports gamification project.

Gamification Overview: In On The Game

Gamification is everywhere these days, the energy source lurking at the core of many a marketing campaign.

City Branding: Chengdu’s can-do attitude

Joe Zhou, VP of public affairs at Ogilvy, Beijing, elaborates on a mission to rebrand the ravaged city of Chengu.

City Branding: A lake town with a long game

Lula Raghavan reveals how a name and identity were created for a brand spanking new Indian city.

City Branding: Overview

Laura Swinton examines the art of pinning down and selling the mercurial metropolis.

D&AD: Getting New Blood Flowing

Alice Schofield descibes how being picked as D&AD New Blood helped her move from education to industry

D&AD: Making it into the good book

Matthew Bull, ECD of The Bull-White House NYC.

D&AD: At the Sharp End

In the run up to the awards 5oth birthday next year, D&AD top dogs take us on a trip down the black and yellow road

shots Awards 2011: Audience Award Winner

Though Becky Martin is on familiar terms with success, the brilliant Xbox Out Dance Kylie was her first commercial.

shots Awards 2011: Branded Short Film of the Year

Axis’ emotionally resonant take on the well-worn zombie apocalypse trope was a cut above the average game trailer.

shots Awards 2011: Post Production Co. of the Year

Graham Bird tells how MPC’s success isn’t just down to finishing things off, but getting in there early too.

shots Awards 2011: Editor of the Year

Paul Hardcastle’s had a hand in several of 2011’s best spots & his East London edit house is set for more success.

shots Awards 2011: New Director of the Year

Sumo Science’s stop-motion, Nokia-filmed ventures changed the face of commercial animation. Joe Lancaster reports.

shots Awards 2011: Director of the Year

2011 was a good year for cinematographer-turned-director Lance Acord, Isobel Roberts meets a man of many parts.

shots Awards 2011: Production Company of the Year

MJZ LA nabs this award following stirling work that exemplifies the company’s director-driven ethos.

shots Awards 2011: Agency of the Year

Mark Fitzloff and Tom Blessington, of winning agency W+Kennedy Portland, impart their recipe for success.

shots Awards 2011: Interactive Ad of the Year

JvM/Spree’s immersive campaign for an action-based television network places viewers right at the heart of a crime.

shots Awards 2011: TV Commercial of the Year

Prior to its Super Bowl unveiling, VW’s Passat campaign starring a mini Darth Vader became a viral sensation.

Direct To Client: The More Direct Approach

From Agent provocateur to agencies provoked: how clients are cutting out the middle men & working direct-to-client

Direct To Client: When Clients De-couple

Frances Royle, partner at BBH London talks about the evolving role of agencies and how all the work is up for grabs

Direct To Client: Time to toss out the old

AICP President and CEO, Matt Miller, talks about the industry’s reluctance to accept a new way of working.