City Branding: Chengdu’s can-do attitude
Joe Zhou, VP of public affairs at Ogilvy, Beijing, elaborates on a mission to rebrand the ravaged city of Chengu.
City Branding: A lake town with a long game
Lula Raghavan reveals how a name and identity were created for a brand spanking new Indian city.
City Branding: Overview
Laura Swinton examines the art of pinning down and selling the mercurial metropolis.
D&AD: Getting New Blood Flowing
Alice Schofield descibes how being picked as D&AD New Blood helped her move from education to industry
D&AD: At the Sharp End
In the run up to the awards 5oth birthday next year, D&AD top dogs take us on a trip down the black and yellow road
shots Awards 2011: Audience Award Winner
Though Becky Martin is on familiar terms with success, the brilliant Xbox Out Dance Kylie was her first commercial.
shots Awards 2011: Branded Short Film of the Year
Axis’ emotionally resonant take on the well-worn zombie apocalypse trope was a cut above the average game trailer.
shots Awards 2011: Post Production Co. of the Year
Graham Bird tells how MPC’s success isn’t just down to finishing things off, but getting in there early too.
shots Awards 2011: Editor of the Year
Paul Hardcastle’s had a hand in several of 2011’s best spots & his East London edit house is set for more success.
shots Awards 2011: New Director of the Year
Sumo Science’s stop-motion, Nokia-filmed ventures changed the face of commercial animation. Joe Lancaster reports.
shots Awards 2011: Director of the Year
2011 was a good year for cinematographer-turned-director Lance Acord, Isobel Roberts meets a man of many parts.
shots Awards 2011: Production Company of the Year
MJZ LA nabs this award following stirling work that exemplifies the company’s director-driven ethos.
shots Awards 2011: Agency of the Year
Mark Fitzloff and Tom Blessington, of winning agency W+Kennedy Portland, impart their recipe for success.
shots Awards 2011: Interactive Ad of the Year
JvM/Spree’s immersive campaign for an action-based television network places viewers right at the heart of a crime.
shots Awards 2011: TV Commercial of the Year
Prior to its Super Bowl unveiling, VW’s Passat campaign starring a mini Darth Vader became a viral sensation.
Direct To Client: The More Direct Approach
From Agent provocateur to agencies provoked: how clients are cutting out the middle men & working direct-to-client
Direct To Client: When Clients De-couple
Frances Royle, partner at BBH London talks about the evolving role of agencies and how all the work is up for grabs
Direct To Client: Time to toss out the old
AICP President and CEO, Matt Miller, talks about the industry’s reluctance to accept a new way of working.
Future Thinking: The View From The Clients
The impact of technologhy is having on brand's media communication strategies.
Social Media & The Rise of the Consumer
Are brands learning to co-exist and interact in the same space as consumers and audiences?
Future Thinking: The Technological Revolution
One billion people will join the internet in the next two years - but through their phones, not PCs
Future Thinking: Television On The Move
We revisit Cannes Lions to find out how experts see the future of advertising in a hi-tech age
straight 8: Straight Shooter
straight 8 founder Ed Sayers looks back at the conception of the filmmaking event that’s taken Cannes by storm.
