20th Anniversary Special

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shots 20th: 2009 - Hold your positions

Closing the digital decade with a cinematic classic that swept the board of industry prizes, Philips Carousel will

shots 20th: 2009 - Traktor’s on the pull

The Scandinavian creative collective has blazed a trail of innovation, perfection and twisted humour through the in

shots 20th Anniversary Issue

Have we mentioned that it's our birthday? We've been keeping pretty quiet about it, of course, but we're actually

shots 20th: 1990 - Mixing it up at The Mill

They are the Oscar-winning VFX wizards whose stunning creations have featured in every issue of shots. We talked to

shots 20th: 1991 - We have a policy on laughter

Mining side-splitting comedy from the insurance industry may seem far-fetched, but as Danny Edwards discovers, Dutc

shots 20th: 1991 - How Flake dipped in to fantasy

In 1991 the Cadbury Flake Girl was given a bath, a haircut and a classical music makeover to re-affirm the brand as

shots 20th: 1992 onwards - You can’t do that!

A drop of controversy can go a long way in the world of advertising. Isobel Roberts takes another look at the great

shots 20th: 1993 - Artist, Director, Number One

In 1993 Tony Kaye, the director behind 1998 movie American History X, wrote a declaration of intent with Cake. Seve

shots 20th: 1994 - Beattie’s big booster

When it came to TBWA’s Wonderbra account, their cups runneth over. Oh boy, recalls a smitten Danny Edwards

shots 20th: 1994 - Slipping into the jean pool

Toby Courlander, producer on Levi’s Drugstore, now managing director of Broadway Films in London, tells shots about

shots 20th: 1995 - Lowe’s no Cannes do

Prize-giving or blood-letting? shots looks back at Frank Lowe’s controversial stewardship of Cannes in 1995

shots 20th: 1996 - Mother knows best

Starting up in a caravan in 1996, Mother has redefined the boundaries of innovation. Jane Austen cuddles up

shots 20th: 1997 - Making vroom for VW

Volkswagen has enjoyed countless vintage campaigns, but 1997 saw some of the best, recalls Danny Edwards

shots 20th: 1998 - Babinet’s big baby bonanza

Making a splash in advertising history with a swimming pool full of cherubic cuties proved to be a masterstroke for

shots 20th: 1998 - The Amsterdam clique

Far from the slog and grind of the world’s megalopolises, the modest Dutch capital has attracted a new wave of crea

shots 20th: 1999 - Breaking the waves

A cool million, a stallions’ stampede and a wall of white water: director Jonathan Glazer talks Conor Dignam throug

shots 20th: 2000 - The Bud fraternity

It’s a guy thing, Danny Edwards discovers as he kicks back with director Charles Stone III to get the lowdown on on

shots 20th: 2000 - Sophie. Dahl but never, ever boring

Is this a well-warranted use of a practically naked picture of Sophie Dahl advertising Yves Saint-Laurent’s Opium p

shots 20th: 2000 - Character development

From Rowan Atkinson’s hapless secret agent for Barclaycard to the Whassup!? posse doing it for Barack and Budweiser

shots 20th: 2001 - Agents of the viral revolution

In 2001 the internet was well established, but the day of the viral was still to come. Put in the mix one diminutiv

shots 20th: 2001 - The mouthpiece for a new generation

It dominated the world of MTV, commercials and cutting-edge features. A decade after its demise, Danny Edwards talk

shots 20th: 2001 - Stars buckled up with BMW

The debut of the BMW films from Fallon Minneapolis in 2001 saw a sea change in the way agencies and clients thought

shots 20th: 2002 - Ikea’s toy story hits the spot

The Scandinavian flat pack giants pushed the envelope with their Tidy Up campaign. Laura Swinton tunes in to some g

shots 20th: 2003 - Who’s a clever boy, then?

The Economist changed the [type]face of the high street poster with its ‘well-written and red’ campaign. Isobel Rob