Spain: Viva La Evolución

Joe Lancaster

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In Spain it mainly rains on the plain but right now the country is drenched by a whole sea of troubles. So how well can adland’s shakers and movers ride the waves of Euro-doubt and social and economic uncertainty?

Ask anyone in Spain about the country’s recent fortunes and, once their face has contorted back to a recognisable form and they’ve sucked in a huge lungful of air and blown it back out through their teeth,

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