London focus: Siri's Surprise Switch
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It’s not easy keeping up with the career path of Siri Bunford. Though now a highly talented and successful commercials director at Knucklehead in London, Bunford’s journey there wasn’t exactly a standard one.
Born in Wales to opera-singing parents, Bunford was “incredibly shy and a real goodie-two-shoes who was very studious”, and though she had a very creative upbringing, she initially had no interest in advertising or directing at all. Writing was her first passion.
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