New Zealand: Nick Worthington; Hands On Down Under
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Nick Worthington, 49, is creative chairman of Colenso BBDO in Auckland. Born in Britain, he moved to New Zealand in 2003 to head up Publicis Mojo before switching to Colenso. After nearly three decades in advertising, he has established two key theories about devising a successful campaign. The first is that 90 per cent of the ideas generated by creative teams are rubbish, and it’s essential to keep pumping them out.
“When you’re working and you
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