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Paris Spotlight: Olivier Altmann
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Subscribe nowOlivier Altmann, global creative director of the Publicis Group, talks about politics, economics, and poking fun at the competition
What’s the mood like in the French ad industry currently?
We’re a bit nervous about what could happen in 2012 and the possibility of a recession. Advertisers are very cautious; not increasing their budgets, asking for more effort from their advertising agencies. We’re entering a grey zone. We don’t know if it’ll be quite short, because after the
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