Brazil: Overview; The Aliens Are Coming
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Subscribe nowThere are a few nutty aspects to Brazil’s advertising scene with its 90s-style use of mediums, TV-crazy consumers and quirky media buying but, as Joe Lancaster reveals, business and creativity has been booming and newcomers are flocking from abroad
If aliens hovered above Brazil in search of the country’s most creative minds they’d probably take one look at the capital, point their spaceship northeast and head to Rio. On the surface, São Paulo, which has a
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