A few years ago, a ‘Second city’, second-best mentality coupled with recessionary blues had rather knocked the wind out of the Windy city’s once-thriving advertising scene. But recently, industry pros have been sniffing the sweet smell of a comeback wafting in on the breezes of change. Isobel Roberts inhale.
Nestled along the shores of Lake Michigan, Chicago is a city known almost as well by its nicknames as its real name. Frequently referred to as
From its heyday a decade ago, things are looking up at Chicago's famed agency under new creative leadership.
Former comedy school students Matt Abramson and Alex Fendrich are helping put Chicago on the production map.
Since transmogrifying itself into an agency hybrid, Digital Kitchen has been cooking up some tasty campaigns.
Why is Chicago like a long sausage in a soft bun? Just ask Craig Leffel, director of production of ONE at Optimus.