South Africa: Fran Luckin

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As ECD she helped Ogilvy Jo’burg bag silver and bronze at Cannes Lions 2011, but Fran Luckin thinks not winning can be better for you. Despite this she aims to drag South Africa’s ad industry into the digital age and land a Titanium next year

 

Like many people, Fran Luckin, Ogilvy Johannesburg’s executive creative director, fell into advertising somewhat unexpectedly. After studying English literature Luckin was set for a life in academia because she “didn’t know

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