shots 20th: 2003 - Who’s a clever boy, then?

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The Economist changed the [type]face of the high street poster with its ‘well-written and red’ campaign. Isobel Roberts picks up a few valuable lessons from the smartest guys in the room



Some advertising relationships seem destined for success – just think of BBH and Levi’s or DDB and Volkswagen. And operating on a much smaller scale – but with just as much global clout – is the long-running partnership between AMV BBDO and The Economist.

Having

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