shots 20th: 2001 - Stars buckled up with BMW

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The debut of the BMW films from Fallon Minneapolis in 2001 saw a sea change in the way agencies and clients thought about and approached advertising and, specifically, branded content.

Fallon – working on the first round of films with David Fincher and Anonymous Content, and subsequently with Ridley Scott at RSA – created eight short films over two years that were helmed by some of the world’s most celebrated directors including Ang Lee, John

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