shots 20th: 2001 - Agents of the viral revolution

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In 2001 the internet was well established, but the day of the viral was still to come. Put in the mix one diminutive Aussie, a purveyor of sexy knickers, director Steve Reeves and an imaginative script and you have the recipe for inbox meltdown, says Danny Edwards

While the internet was well established by 2001 the notion of viral advertising was still very much in its infancy.

Bandwidth was an issue but also the simple

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