shots 20th: 1999 - Breaking the waves

In the name of colourThis article was added to your FOLDER NAME successfully.

This content is only available to free trialists and subscribers.

Forgotten password?

Subscribe to shots

  • shots magazines and DVDs
  • Unlimited access to all videos and articles
  • Access to creative connections for all content
  • Ability to save to My shots
  • Full access to directory content
Subscribe now

A cool million, a stallions’ stampede and a wall of white water: director Jonathan Glazer talks Conor Dignam through the genesis and genius behind the Guinness brand’s most thrilling 100 seconds of screen time

“He waits. That’s what he does...”

Waiting was the theme of Guinness’ advertising at the end of the 90s. And Jonathan Glazer’s Surfer captured perfectly the brand’s message that good things come to those who wait.

Shot in black and

Related videos

Guinness: Surfer

Guinness: Surfer

This visually stunning advert uses the dynamics of surfing for impact. Shot in B&W, and

Creative Connections

  • Director
  • 2 articles and 53 videos

    •