shots 20th: 1998 - The Amsterdam clique

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Far from the slog and grind of the world’s megalopolises, the modest Dutch capital has attracted a new wave of creative talent from across the globe. Isobel Roberts charts the rise of the Dam’s international culture club

Rewind 20 years, and there would’ve been little doubt over which city was the home of European advertising. London would’ve been the name on everybody’s lips, or perhaps even lively Paris. One place that wouldn’t have got a look-in

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