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shots 20th: 1997 - Making vroom for VW

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Volkswagen has enjoyed countless vintage campaigns, but 1997 saw some of the best, recalls Danny Edwards

Shots may be 20 years old but you’d have to go a lot further back in time to properly encapsulate the history and creativity of VW. Ned Doyle, Maxwell Dane and Bill Bernbach got together in 1949 and were soon at the centre of one of advertising’s most prolific and successful partnerships, which continues to this day. From iconic ideas

Volkswagen Polo: Changes

Volkswagen Polo: Changes

A smartly dressed woman storms out of a mews house and, as she closes the

Volkswagen Polo: Self-Defence

Volkswagen Polo: Self-Defence

In a large, well-lit hall, the Martial Arts teacher takes his class through a slow

VW Polo: Dog

VW Polo: Dog

Suffering from a bit of a heavy one last night? Well this quirky little spot

Volkswagen Polo: Lamp Post

Volkswagen Polo: Lamp Post

A couple of workman chat as one of them plasters up a poster and the

Volkswagen Golf: Dentist

Volkswagen Golf: Dentist

A man sits in a dentist chair with his mouth open. The dentist approaches, drill

Volkswagen: Wedding

Volkswagen: Wedding

A woman in white suit and hat runs down grand stone steps, a crowd congratulating

Volkswagen: Protection

Volkswagen: Protection

Beautiful cinematography is pitched perfectly with a classical score to give an epic ambience to