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shots 20th: 1997 - Making vroom for VW
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Subscribe nowVolkswagen has enjoyed countless vintage campaigns, but 1997 saw some of the best, recalls Danny Edwards
Shots may be 20 years old but you’d have to go a lot further back in time to properly encapsulate the history and creativity of VW. Ned Doyle, Maxwell Dane and Bill Bernbach got together in 1949 and were soon at the centre of one of advertising’s most prolific and successful partnerships, which continues to this day. From iconic ideas
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