shots 20th: 1996 - Mother knows best

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Starting up in a caravan in 1996, Mother has redefined the boundaries of innovation. Jane Austen cuddles up

Part filmmakers, publishers, property investors and musical producers, Mother has done its damnedest to evade definition as a “traditional advertising agency” since launching 14 years ago.

And by remaining independent, the founding partners Robert Saville, Stef Calcraft, Mark Waites, Andy Medd and Matt Clark have maintained the sanctity of Mother’s distinct brand image and ensured its position as one

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