shots 20th: 1991 - How Flake dipped in to fantasy

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In 1991 the Cadbury Flake Girl was given a bath, a haircut and a classical music makeover to re-affirm the brand as being synonymous with sensual indulgence. Caitlin McGee looks back on a campaign that not only changed the flavour of the brand but celebrated edgy and sexy on our television screens

When it comes to chocolate, I am an expert. Unlike other children dabbling in fantasies of being astronauts, fighter pilots or doctors, mine was

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  • Cadbury's Flake: Bath

    Cadbury's Flake: Bath

    A woman reclines in a luxurious bath as orchestrals play the well-known ‘Flake’ tune. Her

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