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Can Blockchain Transform Targeted Advertising?

Blockpool’s cofounder on the potentially positive impact of blockchain with its promise of luring customers.

Blockchain is a hot commodity, yet it’s often dismissed as a solution looking for a problem. Every day, more cases for adopting the technology come to light, which makes this statement seem outdated.

In the very simplest terms, blockchain core technology provides an open and protected source with a decentralized peer-to-peer transaction network. Data can be manipulated without compromising on security, as each transaction is time-stamped and no-one can alter the data on the blockchain once…to continue reading please subscribe now

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