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Why Blood Sells & Brands Are Buying Into It

Benjamin Potter, CD & co-founder of sports content agency CLICKON, on boxing and brand appeal.

 

World heavyweight champion and recent winner of WBA and IBO titles, British boxer Anthony Joshua, has taken home £15 million in endorsement deals from 13 sponsors including Under Armour, Beats by Dr.Dre, Lucozade Sport, StubHub, Jaguar, LYNX and Sky Sports. 

The recent Joshua/Klitschko fight has proven that ‘blood sports’ are both popular and lucrative. Post-war attendance records were broken, with the fight broadcast in over 140 countries worldwide and over 90,000 in attendance at Wembley alone.…to continue reading please subscribe now

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