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On My Radar: Pete Chambers

Mad Cow EP, Pete Chambers, on savouring Sainsbury's, preferring a book and owing a lot to MTV Europe.

 

What’s the best ad campaign you’ve seen recently?

I really liked the new Sainsbury ads, even though if you’d described them to me I probably would have hated the idea. The execution is spot on and that erases any cringe factor.

 

 

What website(s) do you use most regularly and why?

Sad to say it’s BBC News and Sport. I also lurk on Facebook but I’m a bit too shy to join in most of the time

 

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