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American Culture, British Culture & Dual Screening

Mporium's Tom Smith on capturing consumers via their second screen & why sporting events have a lot to learn.

The British are steadily adopting more and more of America's culture.

We’ve started to have our own Black Friday, we've imported American food - like Marshmallow fluff and Lucky Charms - to our supermarkets and more British people are watching the Super Bowl each year. Even the infamous Victoria’s Secret Fashion Show held its first London show in 2014.

These wonderfully-branded events (and foods) have little relevance to us in the UK and yet they're still…to continue reading please subscribe now

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