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Why is There So Much Awful Music in Advertising?

Because people don’t ask the experts, says Simon Elms, composer & partner at London music collective, Eclectic.

When someone says you have good taste in music, what they mean is that you like the same music as them. There’s no science involved. It’s tribal. It means ‘we think alike and aren’t we great’ – and most of us are guilty of thinking this way

Music is hard-wired into our internal psyche. We have no control over it. Our feelings about it are based on a lifetime of experiences: our parents’ favourite albums, the…to continue reading please subscribe now

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