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Halan’s rapid response
The financial application’s droll campaign leverages light-hearted wordplay in tales of prompt product description and misunderstandings about the Egyptian slang for ‘immediately’.
Homebase is where the heart is
This brilliantly animated ad for the home furnishings and DIY chain finds the love in everyday household wares.
Levi's takes the floor
TBWA\Chiat\Day and director Omar Jones turn couch potatoes into chic performers in this wildly choreographed number for the denim brand.
Let's put storytelling at the heart of branded entertainment
If brands want to engage with a new generation of platform-native consumers then audiences need to be entertained and educated, says Natasha Wellesley, Head of Integrated Production at Ogilvy UK. Telling culturally relevant stories via short-form content might be a big shift for marketers, but it’s an exciting one.