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Gamification Overview: In On The Game

Gamification is everywhere these days, the energy source lurking at the core of many a marketing campaign.

I’ve got more Badgeville Badges than a Girl Guide, uploaded my daily 26-mile run onto Nike+, and I’m Four Square mayor of YOUR FACE. Ahem. Sorry. Gamification is everywhere these days and it really brings out my competitive side. Everyone – from global brands and environmental campaign groups to employers and research scientists – has been borrowing tricks from game developers in order to hook consumers and increase engagement and, by Jove, it seems to…to continue reading please subscribe now

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