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Spain: Viva La Evolución

shots examines the challenges of the ad scene in Spain, which hopes to rise like a phoenix from the economic ashes.

In Spain it mainly rains on the plain but right now the country is drenched by a whole sea of troubles. So how well can adland’s shakers and movers ride the waves of Euro-doubt and social and economic uncertainty?

Ask anyone in Spain about the country’s recent fortunes and, once their face has contorted back to a recognisable form and they’ve sucked in a huge lungful of air and blown it back out through their teeth,…to continue reading please subscribe now

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