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DIESEL'S TWIGHLIGHT ZONE

03 December 2008

Puppets made from meat, Monroe-voiced hair fetishists, bag-headed dancers. Weird doesn't even begin to describe the latest online campaign for Diesel. shots.net caught up with production company and all-round sick puppies Legs to find out just what the devil is going on.
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Where did the ideas for the various characters come from?
In general, this was a huge collaboration with [agency] Farfar. Their initial brief set the stage and we were lucky enough to pitch and run with a bunch of our own original content. They had an idea for a meat puppet so we decided to make a rags-to-riches, Pinocchio-meets-Eraserhead, Muppets-on-meth music video. We created the character Pete, wrote his story line and recorded the theme song. Hair Bath came out of a request to make something "beautiful".

How many films are there in total?
Around 50 of various lengths from ads and propaganda messaging to short films and episodic pieces.

What was the brief from the agency and what did you guys bring to it?
Farfar's brief described a dark, surreal, hallucinatory television station; a world that we fell in love with. They did such a compelling job of establishing boundaries for this mysterious place that we were able to come up with specific content for it such as Dance Party and Hair Bath.

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Why did you decide to go with the retro black and white look?
That was one of the parameters created by Farfar in the original brief. It's been the perfect glue for linking together all of the various pieces we've produced. It also gave things a great Twighlight Zone/TV Party feel.

What was the shoot like?
It was the best kind of madness: puppeteers, costume changes, a crying butcher who did her own stunts, fake blood, real worms, sharp knives and a bunch of raw meat.


Did Pete the Meat puppet give you nightmares?
More like wet dreams.

Anything else we should know about the job?
Just that this was a super rare experience in that we were able to collaborate with Farfar in such a free atmosphere where we could really test our creativity. Hunter S. Thompson pretty much sums it up perfectly with "When the going gets weird, the weird turn pro." We aim to model every job after this one.

To view the films in their full, mindbending enirety, click here.





 
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