Create Not Hate - that's the message London-based production company and agency Quiet Storm are hoping to promote with their latest project, A Mother's Tear.

The two minute short film, A Mother's Tear was written by Lambeth teenagers Jaron Williams and Alimur Rahman, and is aimed at turning young people away from gun and gang crime. Both of the 15-year-olds were friends with Billy Cox, who was shot dead in Lambeth last year, and it's hoped that their insight and experience will strike a chord with their peers.

"Instead of showing a weapon or glamorizing violence in any way, we are appealing to them emotionally. Obviously you can tell people that they are going to get banged up in prison or whatever, but the fact is that young people don't like to see their mothers cry. If they know that what they are doing is affecting those people close to them, they can't ignore it. It's more likely to make them think twice about carrying a gun or knife," explain Williams and Rahman.

The film is part of Quiet Storm initiative Create Not Hate, which has been set up to allow potential role models from the creative industries to mentor and inspire young people affected by gang and gun-related crime. It was established by Trevor Robinson, founder of agency Quiet Storm and production company Quiet Storm Films.

"Through the media and my own experiences of growing up in Clapham, I have been fully aware of the deaths of young teenagers recently. Like most people I felt pretty angry but yet powerless in terms of what I could do about stopping such senseless crime. As a company we decided to use the only thing that we have at our disposal that can combat what's going on with these young people, and can give them an alternative to the violent circle of circumstances that they find themselves in - namely creativity," says Robinson.

Robinson, who also co-directed the spot, approached his old school Lambeth Academy (formerly Henry Thornton School) to run a creative workshop with the pupils and challenge them to write an anti-gun and knife crime spot.

Robinson's directing partner was Dennis Gyamfi, a young up-and-coming director, who left a Brixton gang to pursue a career in directing. In fact, according to Robinson, almost everyone in the cast had some gang-related experience to draw upon.

The film was screened on August 20, but it seems its effects are already being felt. Both Williams and Rahman seem to have been inspired by the experience. Williams wants to become a writer and director while Rahman has other ideas. "I've really got the bug for post production - especially the editing and the grading. Crinan (the editor) taught us a bit and so did Tareq (the colourist). They made it look really easy, and I'm sure that it takes years of experience, but I think I can do it."

And if the response of the film's young writing team is anything to go by, it seems the scheme is successfully opening up the creative industries to a pool of talented young people. And Robinson agrees. "Being involved in this scheme has allowed me to see quite cynical but enthusiastic kids grow from their experiences from working on this project. They even perhaps have an eye to furthering their careers on a path that they would never have thought they could."

If you want to get involved and become a mentor, you can learn more on the Create Not Hate website.