On the weekend of August 16-17, Addictive TV will be remixing the weekend's Olympics footage live on TV. The project will take place in Vienna and will be screened by Austrian TV channel, ORF.
According to Graham Daniels, creative director and one performing half of Addictive TV, Addictive TV will be remixing different sports that will be sent down the feeds from Beijing over the two days. "We have an idea of what's scheduled for specific times but it's flexible in terms of what we'll choose and we'll focus on live sports coverage itself, capturing it, cutting live loops, scratching it, mixing it with archive footage we've cut into audio/visual rhythmic bedding tracks of those sports," he explains. "That's the plan, but it's an experiment and it's live - so things might change on the day."
Addictive TV got involved through a German professor of technology at the Cologne University of Applied Sciences. He approached Addictive TV three years ago to ask for their involvement. "It's an interactive experiment in live broadcast and image manipulation - boldly going where no live programme has gone before."
Addictive TV may be known for their live VJ sets, but over the last couple of years they've also gained attention for their hip movie remixes - the most recent being a viral trailer for Iron Man. "With this live Olympics remix, I think it's a ground-breaking project to be part of and we're keen to entertain and push the envelope, whatever the medium. There'll hopefully be audience feedback via interactive messages, so we won't be totally isolated, but obviously it's a long way from working with a live crowd, and the kind of instantaneous response we're used to," says Daniels.
It's not the only Olympic-related project Addictive TV has been involved in. They also created a video installation, Sportive, for Adidas exhibition Gongzhen - Art in Sport. It's been touring China since last year. To view the spot click
here.
So what's on the cards next for Addictive TV? Their next live gig is at London's National Theatre on August 22. Coincidentally that's also the weekend of the official handover ceremony from Beijing to London, so they'll be opening their set with Sportive especially.