The sold-out event at London's Institute For Contemporary Art last Saturday saw production companies and record labels dish out over 20 prizes to precocious promo directors. "Radar brings together filmmakers and music video opportunities," explained organiser Caroline Bottomley. "The original intention was to empower, inspire and connect - and it's really doing that."
Open to non-professional music video makers, the competition invited entrants to submit promos for a range of tracks by artists from The Heavy to The Good The Bad And The Queen. And the awards on offer this year included 17 prizes of £1000 or a commission from labels and bands as well as a student award and mentorships from production companies Black Dog, Draw and The Directors Bureau.
The night's big winners were trio Trey Hock, Kevin Phillips and Terry Duthu who scored a hat trick with the glam rock-surrealism of their Kylie Minogue promo
Slow. They took home the £1000 Parlophone label prize, the Popular Vote (£1000 of post production at Abbey Road) and mentoring from Draw Pictures.
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Click Here to go to link Hock, Phillips and Duthu give Kylie's Slow a Mighty Boosh twistAs Hock explains, the success at Radar could provide just the boost the trio, who met at the Savannah College of Art and Design, need. "If we get repped it would be the best possible thing because we could just spend our time doing great videos for great artists. We're already doing that now, but it would mean we have to work fewer hours at the record store!"
Draw will also be mentoring Joe Brener, while Black Dog picked Tom Edmunds and The Directors Bureau chose Charlie Cattrall who was, understandably, "totally stoked".
Young gun Ross Phillips also had a good night, picking up the Qoob TV Student Prize and a commission from Ninja Tune. The Sunderland University student's simple animation featuring a hand-drawn yeti might have been the dictionary definition of lo-fi, but managed to get plenty of laughs from the audience. "I only realised that the deadline was approaching in the end of August - so I only had four weeks to do it," he said.
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Click Here to go to link Ross Phillips' winning promo for The HeavyFor Bottomley, the night marked a coming of age for the event. Not content with organising a festival that has exploded in size, she has plans to extend
Radar beyond the remit of a yearly awards show. At the end of January, it will relaunch as Radar Music Video - a social networking site for young filmmakers and bands. "I want it to be a place where talented people can rise to the top," she explained. "The problem with the competition is that you can only show the winner, but there's so much other talent around."
Look out for coverage of the
Coke Radar scheme in shots 106.