This week's hotshot is a filmic homage directed by 539090's Daniel Benmayor for Renault out of Publicis in Frankfurt.

In a melee of disparate influences ranging from Mad Max to Night of the Living Dead via Stephen King's Christine, a Renault Mégane finds its route through a dark wood blocked by a gang of rogue petrol pumps. As it swerves past them, the bike-riding pumps give chase across a desert landscape under a twilight sky.

The rusting pumps sat atop their mechanised steeds attempt to feed petrol into the trusty Mégane - but it's too quick for them, and one by one they fall by the wayside. Our hero truly has "Less consumption. More power".





















"The idea was a mixture between Mad Max, John Woo and David Fincher," said creative director Nico Jünger of Publicis, Frankfurt. "We took the action from John Woo and mixed it with the atmosphere of Mad Max and threw in a bit of spaghetti western."

In true spaghetti western style, the spot was shot in Spain. "We chose Barcelona because the locations were perfect for it," said Jünger.

Jünger said that while it may appear that a lot of work was done in post production, the opposite was the case.

"Most of it is real," he said. "The day/night effect was created by filters and we only changed the faces and the hoses on the petrol pumps in post."


To watch the spot, click here